Brand New Key(s)

At my day job, we just put out a paper that I was involved in, “Ten Keys, Ten Years Later: Successful Strategic Planning for Foundation Leaders.” As much as strategy has and continues to evolve, we find that the fundamentals of strategic planning remain relevant for a wide variety of funders. One sign of this is that one of our most enduringly popular briefing papers is “Ten Keys to Successful Strategic Planning for Nonprofit and Foundation Leaders.” We just had a potential client say that’s how they found us – and it came out more than ten years ago.

So we thought it would be useful to revisit the Ten Keys and see what was the same and what changed. We also decided to focus specifically on funders this time around.

It was pleasantly surprising to see that most of the keys held up. We framed them a bit differently this time around, but the fundamentals remain sound, and easily overlooked.

There are two that receive different emphasis this time around, and they’re topics that are near and dear to my heart. One is about how non-grantmaking tools are no longer just an afterthought, but an integral part of the strategy discussion. And the other is that it’s more important than ever to frame strategy relationally – in terms of the ecosystem in which you’re embedded. If you’re an education funder, your strategy needs to address its relation to the strategy of the school district, the charter school network, other education funders – your strategy is not just yours alone, in other words. Those who get that do better in strategic planning.

What do you think about the updated Ten Keys? Do they ring true with your experience of strategic planning? How relevant do you find strategic planning in today’s environment?

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