Posts Tagged ‘campaigns’

Fundraising and campaigning (part 2)

Wednesday, July 28th, 2010

In a previous post, I asked, “how are [nonprofit] fundraising and [political] campaigning related?”

Electoral and legislative campaigns have to do fundraising from the public and from various institutional interests (corporations), akin to how nonprofits fundraise both from the general public and from institutional donors (foundations, corporations, and government).

Why don’t political campaigns and nonprofits compare notes more often about successful fundraising strategies, particularly from individuals? Fundraisers learn a lot from commercial marketing techniques, but for whatever reason, the lessons of political fundraising/campaigning operations aren’t tapped, from what I see.

One reason may be that nonprofits are afraid of anything having to do with lobbying. While there are restrictions on the amount and kind of lobbying 501c3 nonprofits can do, they are allowed to lobby, and foundations can support them in those efforts (check out Alliance for Justice for more info).

But whatever the reason, why aren’t members of the Association for Fundraising Professionals reading Campaigns & Elections magazine?